Social Media Success Requires More Than Tech Knowledge

Supermom Equals Super Influencer:  Guest Post By Stephanie Michele

Work from home moms, are you using social media to promote your business? What are you doing to get people interested in buying from you?

Everybody is talking about influence these days. Who is influencing you? Who is the most important person to be influenced by when it comes to social media? Do you know? Get out a mirror. The person who is staring back at you is the one you need to align with. Know that person. Know what her goals are. Identify your primary influencer’s communication formula and take time to understand how to successfully apply it to social media.

What does all of this mean? Well, to be an influencer you have to stand out from the crowd and the best way to do this is be your authentic self. You have personality, style and expertise; don’t be afraid to use it all. Think about what makes you special. Now think about the character traits of someone who would be interested in both the person you are and what you have to offer. Once you understand this, you will get a better understanding of who you should be selling to and where to find your best target demographic. When it comes to selling online, you need to make sure you are doing everything you can to stay in front of potential business. Don’t forget to ask for feedback. Ask questions often to determine real interest and what types of information are most likely to be shared and passed along.

It is a brand new year full of potential. There is so much information available to you but this can also be a problem. Too many people make the mistake of thinking they have to read every bit of new information about social media in order to be sure they are doing the right thing. Don’t get caught up in read-overload. Time is precious. You don’t want to spend your time doing things that are not productive. Some things will always remain true. The Dale Carnegie institution conducted investigations that found only 15% of person’s financial success is based on their knowledge and/or technical skills. The remaining 85% is based on human engineering – the ability to create and build relationships. Now think about your time; are you spending time learning about the latest technology or learning how to improve your social and relationship skills?Get out that mirror again. There is the person that is going to determine your success in 2012. Spend time being reflective with her, create a plan and stay focused.

Stephanie Michele is a behavior skills analyst, social media strategist and social authenticity voice coach.  She audits social media behavior and works one-on-one with people to create plans aligned to personality traits and goals. For more information about her and her work:


5 thoughts on “Social Media Success Requires More Than Tech Knowledge”

  1. Thanks for this post. I have a hard time understanding social media stuff with all the information that is currently available out there. It is nice to read something without confusing terms on what I should be focusing on especially from someone that seems to know what she is talking about. I checked Stephanie out; I like her style. She is a good voice for this space and I plan to learn more about what she does and share it with others.

  2. Pingback: Social Media Success Requires More Than Tech Knowledge | www … | Web Tech News

  3. It always amazes me how much Social Media blogs have an impact on the amount of traffic that you can get when done correctly

    Keep up the great work,


Comments are closed.

Scroll to Top