Are you struggling to see the right level of success with your ecommerce business? You’re not alone here. There are countless reasons why this can occur. However, one of the main problems is that business owners don’t take the right steps from day one. So, let’s explore some of the starting points that you should consider which will set your business up for a fantastic future. This ranges from marketing choices to analytics and even reputation management.
You’re Not Visible Enough
First, it’s possible that your ecommerce business is struggling to gain the right support because it doesn’t have enough visibility. This is always going to be an issue with your marketing choices.
For instance, you might not be active enough on social media. It’s recommended that you set up a profile on every social media network that you can think of. This is the best way to guarantee that you do have a comprehensive marketing strategy in place online. However, you should also focus on the social networks that are most important to your target audience. This could be Twitter or Instagram or Facebook. Facebook is now more popular with an older demographic. In contrast, Instagram and TikTok have been taken over by the younger generation. It’s worth noting though that eventually every social media demographic seems to age up over time.
You might want to hire a social media manager to ensure that you are building up a strong profile online. This is often about creating a personality for your business which feels unique and makes sense for your brand specifically.
Of course, there are other options that you can explore here too aside from social media. For instance, you may want to look at guerilla marketing tactics. Guerilla marketing can be useful if you want to gain media attention for your business because it turns marketing into an event that your clients and customers will want to be a part of.
There are lots of examples of past successful guerilla marketing tactics. For instance, during the promotion of Jurassic World, Universal created a website which suggested that the park was really an opening on the date of the film release. This was a huge success with the film becoming one of the top earners of the year. You might think that this only works with a highly immersive product such as a movie. However, that’s not the case. In reality, it can work with any type of business when approached the right way. You just need the support of a skilled marketing agency to bring it to fruition.
Another way to improve visibility would be by using the media to your advantage. For instance, you might want to think about hiring a press relations officer. They can provide significant benefits because they will engage with media sources for you.
The trick here is finding a media worthy story that the press are going to be interested in. The media won’t provide direct marketing for your company. Instead, you have to give them something that is newsworthy. There are a wide range of options here to consider such as:
- A new product
- New services
- Business expansion
- Philanthropic causes
A press relations officer will also format stories like this into a press release and ensure that it can easily be sourced to multiple media outlets.
You Don’t Have The Right Information
Another problem could be that you don’t have the right information to get you the results that you’re looking for. If you are using outdated information that was gathered months ago, then this is not going to lead you to make the best choice for your business right now. So, instead of letting this happen, you need to ensure that new market research is being conducted every week or so. Or, if something happens that is big in the industry, you need information on it as soon as possible.tgv fd
With companies like 2 Visions being able to help with market research, there really is no reason that you should not have the correct information on your side. Hiring a company to complete this for you ensures that you are getting the professional help that you need, elevating you higher on the business market.
Targeting The Wrong People
You might also find that you are targeting the wrong people. This is a common problem for online companies to have, and it’s a big problem. Some companies won’t notice straight away that they are targeting the wrong people, or make the necessary changes when they do notice. There are multiple reasons for this, one of which being that they don’t want to spend the time completely overhauling their marketing which we’re going to get to in a minute.
When you first start your business, you need to have a target audience in mind, but it’s okay if that changes somewhere along the way. The only thing that you’ve got to remember is that you need the correct information to make this judgment. It’s not a quick decision that you’re going to be able to make just looking at a few facts and then deciding that it’s close enough. You’ve got to make sure that you’re looking at the buying trends of the demographics, working out which one is best to target for your product or service.
Not Trying With Your Marketing
Are you even giving your marketing your best shot? If not, then this could be one of the reasons that your ecommerce business is not seeing success. Just because you’re an online store, does not mean that you shouldn’t be putting in effort when it comes to getting your name out there. You should be proactively searching for ways that you can boost your marketing so that you become more visible.
That being said, online is not your only option. Don’t forget that companies like Amazon are online ecommerce stores, but that doesn’t mean that you don’t see advertisements for companies like this in the real world. You should be utilizing every single marketing method at your disposal to attract as many people as possible, directing them online.
Cookie Cutter Website
Have you given much thought to your website? If not, then you absolutely should be because this is the place that you need to impress your clients. Nobody is going to buy from your online store if it isn’t easy to use, if it isn’t easy to find what you’re searching for, or if it looks bland. The thing with your website is that you want it to stand out among all of the others online. If it doesn’t, then there is no reason for someone to remember your business above the others which puts you at a disadvantage.
If you have a cookie cutter site, then you need to ensure that you’re getting this sorted as soon as you can. Take the time to hire a web designer so that they can redo your entire site with your target market in mind. They will make your site easy to use, and it will be bold so that everyone who comes across it will know exactly whose website they want to purchase from in future.
No Options For Payment Methods
We also want to mention the fact that there are so many different ways to pay for things. For example, there is PayPal, there are credit and debit cards, things like Apple Pay and so much more. Ideally, your ecommerce company needs to be able accommodate all of these payment options and more. If you can’t, then you’re going to lose some of the sales from people who want to use a different payment method that you do not accept. You need to be catering to your customers, not the other way around, so it’s important to keep that in mind.
Bad Reputation
Finally, it’s possible that you are struggling with a bad reputation. A bad reputation will mean that you miss out on both repeat sales and interest from new customers. Don’t forget that 80% of customers will look at reviews before they commit to the purchase of a product or service online.
That’s why you should respond to negative reviews as quickly as possible before they cause serious issues for your company. To respond to issues with reviews you should consider hiring a brand manager. A brand manager will check for mentions of your business online and respond to them before they create bad buzz around your brand.
Remember, this isn’t necessarily about pleasing that one reviewer. It’s about showing future customers that you care and want to improve.
We hope that you have found this article helpful, and now see some of the reasons that your ecommerce business is not seeing success. Now that you know exactly what kind of things could be going wrong, you can get started on trying to fix it. The sooner that you can fix it, the sooner your business is going to see better results! We wish you the very best of luck, and hope that you manage to get your ecommerce business seeing the right levels of success sooner rather than later.