We all have social media these days. From personal accounts to professional profiles, anyone who is anyone is online. It’s a world of opportunity, after all! As a business, you can find thousands of different customers on social media and sell directly to them, and reap the rewards for your website testimonial page.
However, this isn’t an automatic process. As such, you may be finding your social media posts just aren’t picking up the traction you were promised when you first started out. Nothing is really engaging with the people you’re trying to impress, and you’re worried about your low follower account. Which is why we’ve listed the points below; here’s why your social media isn’t as successful as you want it to be.
You Haven’t Nailed Down the Tone Yet
Your tone on social media needs to be clear from the offset. If you like to be humorous online, it’s going to be hard to make a serious post with a formal tone, and vice versa. So when it comes to marketing yourself through social media, pick your tone and stick to it. Once this is nailed down, people will come to recognize you without a problem.
Your Messages Don’t Make Sense
Any message you send out on social media is going to ripple. You need to make sure that effect makes sense for your company. Because if you’re making posts that don’t make much sense for the user base and/or hashtags you’re targeting, people are just going to ignore them (or make fun of them).
Don’t panic – jumping on the bandwagon is a good way to turn a bit of the hype your way! But you need to make sure your page is covered in promotions that are relevant to the type of business you’re running. For example, a company that sells small kitchen appliances probably won’t have much to say about World Book Day, and spending time crafting content for that might just be a waste of time.
You’re Not Sure Who You’re Talking To
Too often this is the long and short of it. When you don’t know who you’re talking to, and you’re not sure how to talk to them, your messages will just be thrown to the wind. You won’t get traction simply because there’s no one there to receive traction from!
Before you make any other posts, do a little customer research. Who are you talking to? What do they need? How can you help?
Say you have a babycare business. The answer to the first question would be ‘parents’. The answer to the second would be ‘baby products and relevant advice’. And the answer to the final question would be: short and long form content that both advertises your products and offers valuable advice to people with newborns and infants.
Your social media posts need to hit the sweet spot. Find it using the points above; you can create a good following when you do it right!