How to Boost Business Web Traffic and Sales

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Whether you are a fledgling business or one that needs to revamp its marketing strategy this year, you are in the right place. By choosing the right marketing strategies for your business, you can increase your website traffic and improve your conversions and sales in a short time.  

Key Takeaways: Web Traffic and Sales 

  • Measure your website sales and traffic using analytical tools from Google and Hubspot 
  • E-mail marketing campaigns should not be underestimated; they are a direct channel 
  • Social media is a powerful way to generate brand interest and get useful feedback
  • Traditional ad campaigns are still useful in conjunction with digital marketing strategies 
  • Make sure you are creating high-quality content and that your website is optimized 

Measuring Website Traffic 

How do you know if your customers are reaching your website and whether your marketing efforts and website SEO is effective? The answer is website analytics. Various tools are available for website analytics, including Google Analytics, Adobe Analytics, Hotjar, and Google Optimize. These tools allow you to measure interactions on the website and individual pages. 

The bounce rate is the length of time a visitor stays on a page or a website. According to Hubspot, a health bounce rate is 40%, while a bounce rate of 70% is too high, which means that users are struggling to find the information they need on the webpage. Running analytics allows you to measure and obtain the necessary data to make intelligent decisions for your website.  

Measuring Website Sales 

When it comes to measuring sales through the website, you need to look at general sales along with website conversions. General sales are easy enough to identify, they create your revenue streams, but it’s important to understand where the sales came from in order to support those processes going forward. Another thing to look at are the conversions made, which aren’t sales.

Once again, tools such as Google Analytics and Hubspot are used to measure sales, bounce rates, and interactions. But a sales analysis must also include the new customer rates, as well as returning customers; the customer journey also needs to be mapped to understand the customer process and support best business practices. Use this information to boost your sales.  

Marketing Strategies 

E-mail Campaigns 

E-mail campaigns are sometimes underestimated by businesses that tend to favor social media strategies, search engine optimization, and paid advertising. But e-mail marketing can be a powerful form of customer engagement. It is also a more direct channel than social media. 

In order to receive e-mails, a customer must sign up for an e-mail list on your website; this can be encouraged through gated content and other strategies. When you have e-mails, you can use a customer relationship management tool to segment the audience and market to them. 

Social Media Campaigns 

Social media is an excellent way to build your brand, create more customer engagement, gain customer feedback for products and services, and gain new signups for your email lists. For best results, focus on a single objective for your social media campaign using SMART goals

If you want to drive more traffic to your website and increase your sales, you might need a social media campaign that is a balance between organic and paid advertising. Create content that offers value to customers coupled with a campaign of paid ads for a related service you provide. 

Traditional Ad Campaigns 

There’s no doubt about it; digital marketing has become the primary focus of advertising in modern times, but that doesn’t mean there isn’t a place for traditional advertising either. Traditional advertising includes billboards, print ads, direct mail, cold calling, and referrals. To master these traditional forms of marketing, it is likely you will need to team up with an expert marketing agency. For example, to learn all about insurance direct mail for your insurance business, you should make it a priority to get in contact with a specialist mail marketing company operating in your industry and see how they will be able to help you leverage this strategy to grow your business. Similarly, if you are interested in cold-calling or billboards, it is best to find a marketer with tried-and-tested experience in this area. 

Not only are traditional ad campaigns still effective, they can also increase website traffic and boost sales. Around 70% of people today use a smartphone, and it’s the first thing they turn to when something in the world catches their eye. So, make sure your website is mobile-ready. 

Search Engine Strategies 

Search engine strategies such as search engine optimization (SEO) and website optimization are the most popular and most successful ways to increase your visibility and improve your sales. Make sure to focus on high-quality content and keywords that align with the user intent. Another popular method of improving your websites visibility is using banner ads, which can improve your websites relevancy in the search engine algorithms, thus boosting your website traffic.

Search engine strategies are a form of inbound marketing that encourages prospects to your website, increasing the chance of conversions and sales. It’s important to understand your target audience and create content that speaks to them and makes your business stand out.     

Final Thoughts 

There’s never a bad time to think about improving your website traffic and sales, but you need to be progressive with your marketing efforts. Consider a consultation from SOAP Media to identify areas of marketing strategy that need to be updated to get the best results from campaigns.

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